Usage tips

Whether it's a gateway to a portfolio, a video, or a menu, the QR code has become a discreet yet powerful link between the physical and digital worlds. Now, it doesn't just transmit information: it can also convey a brand image, an intention, or an atmosphere. Thanks to intuitive tools, it's easy to customize its appearance and role.

Add your visual touch

Gone are the soulless black and white squares. Today, a QR can adopt a project's colors, be enhanced with a logo, or adapt to a visual background. This allows it to blend harmoniously into printed materials, presentations, stories, or packaging without breaking the overall aesthetic. A neat design also makes people want to scan it.

Play with visual codes

You don't need to be a designer to create a QR code that's both elegant and readable. Qreek offers an intuitive interface designed for efficiency: live preview, accessible visual settings, customization of shapes, colors, and logo integration. A few clicks are enough to achieve a professional result, without sacrificing clarity or graphic consistency. It's simple, fast, and above all, accessible to all levels.

Contextualize to convince better

Before distributing a QR, test it on different media. Contrast, size, lighting environment: all these factors influence the ability to scan quickly. High-definition export is also an asset if you plan professional printing.

A QR is more effective when accompanied by a clear indication: 'See the demo', 'Access the menu', 'Discover my work'. This creates an explicit bridge between the scanned object and the expected information, strengthening trust and engagement.

Summary:

The QR code is no longer just a utility tool. When well designed, it becomes a full-fledged design element, capable of attracting attention, guiding an action, or embodying an identity. Colors, shape, positioning, associated message: every detail counts.

• 1Use high contrast for better readability.
• 2Test your QR code with several apps before printing.
• 3High error correction allows you to add a logo or tolerate print defects.
• 4Regularly check that your QR's destination is still valid and up to date.
• 5Place your QR in a visible and easily accessible spot to maximize scans.
• 6Use colors, shapes, and styles consistent with your brand guidelines for harmonious integration.
• 7Be creative but stay sober: too many effects or distortions can harm readability.
• 8Add a short call-to-action text next to the QR to encourage scanning.